![]() ![]() At that point, Channel 4 changed its call letters to WYFF-TV ( We're Your Friend Four) Pulitzer also acquired WXII-TV in the Piedmont Triad as part of the same deal. In an unusual trade of one group's flagship station for another, WFBC-TV was traded to Pulitzer Publishing Company in return for KSD-TV (now KSDK) in St. In 1983, due to new rules restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off its Upstate cluster. "Action News 4" became "NewsCenter 4" in the early 1980s. Hayworth, (later Congressman from Arizona), Roger Berry, Mark Marino and weatherman Charlie Gertz (who died in 2003 from a stroke). The 1980s brought new personalities to channel 4, like James Baker, sportscasters J.D. Later, in 1979, the long-running 'Your Friend Four' slogan was introduced and seen in a 1980 edition of TV Guide. In 1976 Kenn Sparks joined, and the 6 o'clock news went to a full hour called "The Scene at Six". Partridge succeeded Duncan as anchor of the 6 and 11 o'clock news. In the mid 1970s the famous " Arrow 4 logo" was introduced and was used in one form or another for many years. In 1968, News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the flagship stations. Locally televised color programming also began in February 1967. An earlier version of the program, "Kids Korral," was hosted by Johnny Wright.ĭuring the 1960s, personalities from channel 4 included Dave Partridge and Jim Phillips (Phillips died in 2003), better known to listeners of Clemson Tiger football radio broadcasts as "the voice of the Clemson Tigers". The show continued as "The Rascal's Clubhouse" after DuPuy's departure in 1978 and continued until 1982. Doohickey (wearing a hat with an old Santa's beard). "Monty's Rascals" (started in 1960) was one of the station's popular children's shows, starring two channel 4 weathermen: Monty DuPuy (who left in 1978) and Stowe Hoyle as Mr. Norvin Duncan was the station's first news anchor, moving from the radio side. For its first two years of operation, its studios were located on Paris Mountain before moving to its current location on Rutherford Street in 1955. It was owned by the Peace family and their News-Piedmont Publishing Company along with " The Greenville News", Greenville Piedmont and WFBC radio (1330 AM, now WYRD, and 93.7 FM). The station went on the air on Decemas WFBC-TV, South Carolina's fifth television station. However, WYFF's digital feed will continue to use the virtual channel numbers 4.1 (main programming) and 4.2 (Weather Plus). Therefore, when analog broadcasts end in February 2009, WYFF will move its digital feed to channel 36 (which is now used by WCNC-TV in Charlotte for its analog feed). This is in the range of channels that is to become vacant after the digital television conversion is complete. WYFF currently broadcasts its digital feed on channel 59. WYFF 4 WeatherPlus is offered on WYFF's digital feed. Its transmitter is located near Caesars Head, South Carolina. The market takes in large portions of western North Carolina and upstate South Carolina. It serves a market which includes Greenville, Spartanburg and Anderson in South Carolina and Asheville, North Carolina. Homepage = [ WYFF is the NBC television affiliate based in Greenville, South Carolina. Licensee = WYFF Hearst-Argyle Television, Inc.Įffective_radiated_power = 100 kW (analog)Ĭoordinates = coord|35|6|43.9|N|82|36|23.2|W|type:landmark_scale:2000 Location = Greenville/ Spartanburg/ Anderson, South Carolina/ Asheville, North CarolinaĬallsign_meaning = W YiFF former_callsigns = WFBC-TV (1953-1983) Station_slogan = Live Local Breaking News ![]()
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